YOUR PODCAST AS A CONTENT MARKETING STRATEGY

Have you ever heard of the 80 20 rule? 80 20? You've probably heard of it maybe with health. Uh, or healthy eating or healthy habits, like you do 80% of clean eating and only 20% of junk or 20% of things that are not clean. Right. Or you might have heard of. 80 20 in another way.

If you already have a podcast, think in your mind, how much time do you spend creating the content per week? So get that number in your mind. And then I want you to think about the number or the percentage.

Well, let's say the number of minutes that you spend promoting your episode, or how many times do you promote your episode one, once you share about it in your feed twice, maybe in your stories three times, maybe you reshare what your guests shared after you share. I want you to think about is a new restructuring of our mindset about this. So the 80/20 rule in regards to content that we put out as business owners for our business, the content, the valuable content we're gonna share on our podcast, the 80 20 rules rule applies. There is a man named Derek Halpern. Every time. I hear Derek Halpert, I think of Jim Halpert from the office! HA!

So Derek said this, okay. He was 20% of creating your content spending 20% of that time, creating content and 80% of marketing the content. So you create the content. That's 20% of the minutes you spend that week. And 80% of promoting of sharing, of repurposing that content 80%. And my friend Christa Hutchins and I did a Instagram reel on this, the other day.

And I got to thinking that I think a lot of us get stuck in this trap where we spend a lot of time creating. We have to create the valuable content, but then it it's kind of flipped. It's like we spend 80% creating this beautiful piece of content that we're very proud of and that it's very valuable and it should be, (don't put out junk y'all).

But, we do the opposite. We spend 80% of creating and crafting this beautiful piece of content and only 20% of sharing it or repurposing it or, or talking about that created content. I wanna flip the script. I want us to think, I'm gonna create some really dynamic, valuable content with 20% of the minutes I spend on my podcast or my business, creating the content. But, then I’m going to spend 80 percent promoting it.

I want you to think with me. And so let's say that you can spend three hours a week on marketing, on creating your content. Let's kind of break it down right now. You might be spending 144 minutes, which is a little over two hours creating that content and only which is 80% of the three hours, or you might be doing 36 minutes in the marketing of it…of the sharing of the repurposing.

And so remember the thought I told you to grab in your head about the minutes you spent on creating and the minutes you spent on promoting and repurposing and sharing about your content?

I know for me, it's more difficult to share after I've already shared a few times. But if we are looking and flipping the script to make it the 20, 80, and following the 80 20 rule where 80% is repurposing is sharing about our content and 20% is creating that content, we have got to do a better job of marketing our podcast.

MARKET YOUR PODCAST

We've gotta do a better job of repurposing what we've already created. The beautiful thing that we created is meant to be repurposed and promoted! We can do better in this. We've gotta look at when we create content, say that we do the three hours and we are gonna spend 36 minutes of really digging deep and creating the content that we know that is good.

So Mondays I'm gonna set aside 40 minutes round up 40 minutes on spending time on creating that content for the following week. And I'm gonna just go in. I've already got ideas that I've jotted down from the week before. Monday I sat down and I was like, no, I'm not feeling this idea. I go to my Trello board. That's where I write my episodes or log my bullet points for my episodes. And I had it right there and I was like, no, I'm not feeling that. Listen, you gotta go with your creative gut sometimes, amiright?

I totally switched gears. And you know what I did, I couldn't get any fresh ideas. I only had 30 minutes, for content yesterday, that I set aside cuz Mondays are a rest day for me.

So, you know what it did. I took a nap, you know, that reel that. So, what did I do? I took a nap. Now did I go to sleep? No, I had like 10 minutes and I didn't go to sleep. When I laid down, I was there for maybe three minutes and I remembered the idea that I had last week that I didn't jot down.

And it was about repurposing your podcast. And then I thought about the 80 20 rule and things like that. And so. I sat up and I wrote a few things and then this morning I set some time aside since I didn't do it yesterday to knock the content out. And I did, and it took me about 35 minutes, maybe 40.

And here it is, and I'm doing bullet points and I'm telling you, so then it’s the fun part. I get to record it and then get to repurpose it.

PRODUCE VALUABLE CONTENT

I don't want you to hear me and say, oh, well, she just wants us to put junk out there. Uhuh. No, ma'am, if you are in business for yourself, if you are driven, if you know exactly who you are speaking to on your podcast, or maybe You don't have a podcast yet, but this still can be applicable to you.

When you do your podcast one day, or if you are a podcaster, If you have that one piece of content that you create, and then you repurpose all of it from that piece of content, this is gonna help you. And I don't want you to get to be like, oh, well Wren said 36 minutes and I'm done. That's just an example.

I want you to make sure you are producing valuable content. Okay. If you're in my, if you've been in my podcast program, you know, I give you the content calendar, I give you a content plan.

And if you are a business owner who knows who you're talking to you will. You will be bursting with content of the value that you offer as a business owner. You are going to have things that you want to say, if you have followed my plan and if you really know who you're speaking to.

And it's easy if you follow this.

Here are five ways, five ways to market your weekly episode, five ways to repurpose your podcast, episode, five ways to put it out in the world and talk.

Here are five ways you can do it.

1) You can create an audio clip from your podcast. You can go to headliner and it is a, an app headliner.app.

And you can go straight there and download your episode. You can pick the clip that you want them to produce. You can put a video on that, or you can do a still image. And I want you to share the audio clip. It can be in your feed. It can be in your stories. I say both at different times. So number one is audio clip, get an audio of that.

People like that grab 'em in, get a juicy part of your episode too. Don't do anything boring. The main thing with these five ways is that we've got to be exciting and we've gotta keep people's attention, but we've gotta be exciting and interesting. If it's boring, nobody's gonna listen. Nobody's gonna wanna follow you either.

2) I want you to email. You should have an email list if you have a business. Okay. If you don't, you need to get one on the email.

I want you to talk about your episode now. You can do this one of two ways. And I think I've seen this where a couple of people have done this, where they send an email and just says new email, new podcast episode, here's the title kind of thing. Um, and that's totally fine. Then there's a different way to do this, which I see this as well is to have a really exciting caption in the title.

Okay. Of your email, uh, a story part of your story, and then tell the story. I mean, not your story. I'm just saying a story that has to do with what you're talking about. Make it interesting. Exciting people need to, don't be boring. Don't be boring. please. Don't be boring. I'm begging you. People won't click if it's boring.

So anyway, you have the title and then in the body of it, then I want you to come through and I want you to tell the story that has to do with the title. Right. And then. What I want you to do there is mention your episode. Hey, if you wanna hear more, really click here. Here's my episode. Okay. So that's number two.

And I suggest doing all five of these, like I don't, I don't say like pick one. No, no. You gotta do more than that. You can't just do one or two and expect people to go, listen, what is it? People have to hear seven times that you have to about your pro program or product to buy.

So if they have to do that to buy, you know, let's think, okay, well, they probably need to hear about four times to listen. Maybe not to buy, but to listen. So you gotta share it more times than once. Or twice. Okay. So that's number two.

3) Pull a quote out of your episode. That's juicy pull a quote.

That's like, boom. Oh, my word. That is so good. Pull a quote out. If you have a podcast manager, then tell them that's part of it.” Hey, will you pull out a really good quote that I said, or a good quote that my guest said?” BONUS TIP: If you're a guest on somebody else's podcast, go back and listen to what you say.

And you'll be shocked. You'll be shocked at the truth bombs that you say on a podcast when somebody asks you the question and you're not the interviewer or, you're in the spotlight. You will be amazed at the things you said. Ask me how I know I'm like, who said that? I said that.

You write it down and you share it, uh, at a later time when you're talking about that.

Facebook seems to like when you just type a quote, that's it? Facebook likes that Instagram. Oh, a Twitter likes that. Yeah. Hello. That's what Twitter is.

4) Share behind the scenes. I cannot tell you how nosy we are.

We want to know what happened during the episode with your guest when they forgot to plug in their headphones. But they were like a well known person and you're like, thank you. We're all normal, you know? Those little tidbits are so great. We're nosy. We wanna know what happened in your interview, or we wanna know when you were recording or we wanna know that, that whatever you were trying to do with that reel didn't work.

I shared this in my stories and people liked the story, because I showed bloopers of when I was creating a reel three different times. That's number four behind the scenes, whatever that looks like to you.

5) My FAV. And you're gonna hate me for it. Yeah. You're gonna be like Wren, I'm not a fan of you today, but that's okay. Cuz I'm bringing it to you. I'm bringing it to you of what works and the easiest way to repurpose your podcast.

That is the best way to repurpose your podcast episode is through video video video.

I think because of the fact that we went through the COVID years. And I'm saying that with plural, that the video is what people gravitated toward, but I feel like it stayed. It was the eye to eye connection. But really it's the eye to eye contact. It's the interaction it's seeing people for their mannerisms, their voice, all the things. Video is an incredible NEEDED way to repurpose your podcast.

DON’T MISS A CONTENT MARKETING OPPORTUNITY

Do a video of, Hey, here's something that was unexpected behind the scenes with my podcast. I wanna tell you about this week.

Maybe you are saying to yourself, I can share the audio clip. I can share, in my email, like no, no big deal. I can share a quote. Yeah, I got that. I can do behind the scenes, you know, take a picture and type it on there. I don't need video. I'm gonna tell you straight up, you need video. I see podcasters that are on Instagram and they do the first two, maybe even a quote, but they are missing opportunities. For people to listen to your podcast to receive, you've already created the value. You've just gotta bring them in act like you're talking to a friend and say, Hey, I wanna tell you this.

But what I want you to do is I have a free download for you. If you're like, you know, this is kind of rocking my world, Wren….I spend a lot of time creating and then I just spend a little time promoting.

But what I wanna tell you is that you're missing opportunities. You are missing opportunities, tap into the creative side, where you're like, you know what? I know. They need to listen to this content. If you spend a lot of time on that content, or if you know that content is super valuable, why would you not share it?

WHY WOULD YOU NOT SHARE YOUR PODCAST EPISODE?

Why would you not share it and be creative? I have a resource for you. Okay. I have a download that is four ways to share your podcast episodes on Instagram stories and Instagram reels, and it's free to you.

I have created a guide that will pull you through the process and will show you, and you will get my process of what I do. Four different ways that you can share and repurpose your podcast, content, Instagram. and, or stories.

You can grab it today at the link below!

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Grab my FREE download How to Repurpose Your Podcast Episode through Instagram Stories & Reels HERE

Let's talk if you are not using your podcast as a content marketing tool for your business! Set up a time HERE