Mr. Webster says that the word evergreen is universally and continually relevant : not limited to a particular event or date.
And, in the section that has a sentence using the word evergreen, I would say, “The business coach said, yes, podcasts are evergreen and live on on the interwebs!” 

When you start putting your episodes with your niched content as something searchable, your content will be continually relevant and will not be limited to a particular date.  

Let me give you an example.

Let’s say that you share an episode about having a biblical money mindset in November right before a Black Friday sale you are going to offer. 

People listen to your epsiode content in November..grab your coaching package or your course and you think wow, my podcast got someone into my sales funnel and it worked, COOL!

But..wiat... there’s an even cooler part!  That same episode content that you posted in November lives on.. It will continue to be unlimited and applicable from here on out!  

Sounds like something you want to put your time and energy into, huh?

Then, let’s say someone goes to a conference next Spring and wants to know more about Biblical Money Mindset. They searching for Biblical money mindset in Spotify or Apple Podcast and your podcast episode pops up.   They listen and get on your email list and are now a warm lead for you in your business. 

This is why the fact that your podcast episodes are evergreen is SO important.  

HOT TIP: In Apple Podcast you can search for key words and the podcasts will show up that have to do with money mindset.  When you search in Spotify, specific episodes will show up! 

Can we all say, Heck to the YES!!!  

I loved sharing with you another way podcasting is beneficial for your business!  Do you need a podcast for your business and don’t know how? 

My newly created Podcast Runway 101 program will get you exactly where you need to be….from not having a podcast to having one within 30 days!  You will get the exact step by step instructions and will have one on one accountability and help from me while you do it.  What What?  Email me and let’s chat on a discovery call and get your podcast launched!