Blog vs. Podcast? Which is the Way to Go?
I get this question a lot.
Many business owners know that writing a blog post is a great way to serve your audience, to create great Search Engine Optimization (SEO) on Google and gives you content to pull from.
But, is it really a wise business decision when starting a podcast is on the tip of everyones tongues nowadays?
Today I will share with you 3 reasons why podcasting is a smart move for you if you are wanting to make an impact but streamline your time.
Let’s compare the number of blogs vs. podcasts.
As of 2021, there are more than 570 million blogs {firstsiteguide.com, 2021}.
And, there are 2,000,000 podcasts {podcasthosting.org, 2021}
Out of that 2 mil podcasts, only 850,000 of them are actually active.
Not a lot of comparison, huh?
There are an incredibly large number of bloggers compared to podcasters. A lot more of a chance to get your perfect clients ears zeroed in on your podcast compared to the getting their eyes on your blog.
Even with the crazy year that was 2020 and even now in 2021, we live in an on the go society…
…we want our food cooked fast, our groceries delivered faster, and we get irritated if we have to wait longer than five minutes at the gas pump. Even still after the year that was 2020, when our kids were crisis schooling, when we did get a few minutes to ourselves, we were putting in our ear buds to have some sort of adult conversation in our day.
Work smarter not harder.
Your show notes can count as a blog post!
Just let the quotes, bullet points, links, and words go over 300 (which is super easy to do, btw) and you are in the SEO tank! Also, the coolest thing with this is you are literally killing 2 birds with one stone. (what an awful expression…says the gal named Wren;))
You have your post that acts as a blog post that points back to your downloads, gives links to your freebie, sends people to your affiliate links, get them on the waiting list for your mastermind, ANDDDD you have content for SEO, AND your perfect client is endeared to you through hearing your voice on your podcast. It’s a win-win-win-win-win!
So, let’s not wait any longer! Grab a 20 minute podcast discovery call with me at no cost to you! Click below to reserve your spot.
20 Minute Discovery Call with Wren
Also, I would like to give you my resource of Your First Six Steps in Starting Your Podcast before you go!