I got so many positive comments about episode 17, where we talked about your podcast’s financial ROI with Erica Goode, today’s episode is a follow-up of sorts, with 5 questions to help you analyze the effectiveness of your podcast content ROI. Answering these questions will help you assess how well your podcast attracts potential clients and leads, helping your business grow.
So towards that end, today I’m going to take you through some of the other questions I work through when doing a podcast audit.
5 Questions to ask yourself to see how effective your podcast may be in attracting clients
Do I offer value? Or is it just me talking to hear myself talk…No value judgments here, but this is a question you need to seriously ask yourself…
Is this something my audience really wants to hear? If it’s not, you don’t need to share it. How do you know? Ask them - that’s called “market research.” For example, the podcast audits I did last month, I’d love to hear from you: was that something that you enjoyed listening to? That benefited you? You can poll your audience on Instagram on stories - that’s what that poll sticker is for!
Is it practical? I’m a practical person, true, but I think that’s what many people want or need. It doesn’t have to be “5 steps…” but it could be a takeaway.
Do I give a strong call to action that actually “moves the needle” in my business? By that, I mean, is my call something that will lead back to my business? Whatever your goals are, my call to action needs to feed into them.
Am I sharing my podcast more than once on social media? Sharing it one time just isn’t gonna cut it! Be creative: share a post, and then share it in stories. Do a video about why someone would want to listen, or even go live, with or without a guest. Or try a reel!
Your next step
Now, take a moment and answer these questions for yourself. If you answered “no” to 1 or more of these questions, please go ahead and book a strategy call with me so we can get you movin’! I have room for a few of these calls this month. Just go to wrenrobbins.com/bookacall, and get ready to answer “YES!” to all these questions!
Remember, I’m here to help you, ‘cause life’s too short to wing it!
Listen to this entire episode here.
And catch the podcast audit series I just wrapped up in episodes 18, 19, 20, and 21.
Thank you for joining me today - did you find this episode interesting? I’d love to hear what resonated with you. Head on over to Instagram @wrenrobbinscoach and tell me. Consider yourself a participant in market research, and give me “your 2 cents!”
(Then use this same strategy with one of YOUR podcast episode show notes!)