15 Reasons Why You Should Start a Podcast For Your Business

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You know podcasting is super HOT right now, right? But, you may be thinking, would it work for me? Would it be a worthwhile for my business? Today, I’m sharing 15 reasons why a podcast will be not only a worthwhile venture but the best marketing decision you will make.

Why YOU should start a podcast for your business:

  1. A podcast is convenient.

    It goes where you go: working out, in the shower, in your car, while you are doing laundry, or talking a walk.

  2. A podcast is not demanding.

    Watching videos and sitting down to read a blog is.

  3. Podcasting connects you and your audience.

    Listening to someones voice is a very intimate connection and you can connect to your audience on a new level.

  4. You are the girl for the job.

    I recently heard this about podcasting, “Stop letting someone else speak directly into the ears of your audience.”

  5. Podcasting is cost effective.

    For as little as $5/month for your hosting site plus $60 for basic equipment, you can begin your very own podcast.

  6. Podcasting for your business will boost visibility for your brand.

  7. You can extend your podcast by starting a monthly membership group.

  8. You establish a Know Like and Trust factor by giving your brand a voice behind it.

  9. Podcasting is a client magnet.

  10. Podcasting offers value to future clients.

  11. Podcasting is an incredibly powerful content type.

  12. Marketing.

  13. Podcasts are evergreen.

  14. Podcasting is a great way to attract new audience who will be loyal.

  15. Prospective clients get to sample what you have to offer especially if you are a service based business.

  16. A podcast is repurpose able on social media, blog, email list and more.

Get started on your podcast today by booking a free 15 minute discovery call with me to plan your next steps. Ready to jump in? I offer one-on-one podcast coaching for you to go from start to finish for your podcast! Click here for more details.

In the meantime, grab my FREE Podcast Checklist here!