SECRETS SPILLED:
I'm gonna let you in on a secret! Up until October of 2021, I have NEVER been consistent about the topics I post on social media. You are like, wait Wren yes you are! I see you are consistent on instagram! Consistent in posting? yes! But consistent in the content? Nope. And, there IS a difference.
I used to be all over the place!! posting random tips for podcasters, posting whatever my client said earlier that day....and believe me it's not bad...but its just no organization in the content.
When I finally did what I tell my clients to do...it was such a burden lifted and a spring in my step when it came to posting on social media.
Listen in to the story of how starting this podcast helped me get organized in my content that spilled over into a lot of different areas in my business.
THE SURPRISING BENEFIT OF STARTING A PODCAST FOR YOUR SMALL BUSINESS
I was scrolling through my instagram feed the other day and was noticing something. A lot of people hadn't posted on their instagram page in a hot minute....like maybe a few hot minutes...or maybe even weeks or months. And, listen no judgment here. Except that people want fresh new content....and they are wanting to see you on social media. I didn't know what they all had in common...but then it hit me...yeah they didn't have a podcast...nor a plan for their content.
There are tons of benefits to having your own podcast for your business....but One of the COOLEST AND MOST NEEDED benefits is that starting a podcast is that it gives you content automatically..what you need is structure to that content (what I give you when you work with me!) !! I've talked to a lot of my clients that say they have TONS of content ready to share...but what they need is organization. Having a weekly or bimonthly podcast will give you content but working with me will give you structure and organization to your content.
Maybe you are throwing content up on your social media just to see what will stick..let me challenge that you are doing it backwards. Start a podcast and see how it changes your content plan. I taught this but I am experiencing it right now for myself FIRST HAND. I’m like a case study…
And, I'm not saying that my instagram feed is never gonna have a rando reel in there...the creativity just rushes in sometimes LOL...but I have SO MUCH CONFIDENCE and a CLEAR PLAN in my content now.
Starting my own biz podcast did that for me, NO DOUBT.
If you ARE ready to dive into start making ripple effects (check out ep 29 for that pep talk), and ready to be consistent on your social media by starting your podcast, I have a few spots open right now for my 6 week Podcast Runway 101 Program. It is for the women biz owner who needs step by step instruction and 1:1 time with yours truly to download my podcasting info into you! Go to: www.wrenrobbins.com/bookacall so we can discuss if its the right time for you!