A client shared her podcast goal with me for the week. She said her goal was to create additional content for this week’s episode and schedule it.
And, from the naked ear, it sounded good. But I dug deeper and realized that the word choice should be creating freedom and excitement for her not just a to-do list item.
Did you know that the words we say and think can affect us in astronomical ways??
Research shows that the perception of words can have a negative and neutral or positive impact.
When we couple words together they can come across as negative even if we weren’t meaning to. That is why what is behind the words counts. It sometimes takes some digging but the good news is that you can reframe those words and phrases! From negative to neutral!!
As online business owners, a lot can be under the surface of the words we say, so it’s important to reframe the negative phrases and push them back into the neutral zone.
Creating additional content is overwhelming because it’s about more, more, more. I love the abundance mindset but is it really?
As Christians, God has created us to live the ABUNDANT life, but does it really mean the more the better? I don’t think so.
The word additional means, “added, extra, or supplementary to what is already present or available.”
Do we NEED to add to or supplement what is already in our podcast episodes?
We don’t.
We can create once and repurpose it repeatedly. Repurpose means to give it a new use. When you repurpose you are “giving a new use to”…your content. You are giving value to your podcast listeners, then your social media followers, then your email subscribers.
Did you know you have different followers on each social media platform? Yep, so a carousel post may not be what a Facebook follower wants. But, on Instagram? It works like magic!
Create the content ONCE for your podcast and repurpose it!
When I think of repurposing, I think of a sponge. Taking a sponge in your hand and squeezing every last drop of content out. You have the content (that’s the water in the sponge) Now, just squeeze it out. Does it take creativity? Does it take some time? Does it take quiet? It does. but IT IS WORTH IT. You will catch the attention of your followers and inspire them to listen to your podcast, which leads them to form an intimate connection with you, which amps up your trust factor, which will enable them to buy from you.
No more hamster wheel of content creation every.single.time we open up Instagram.
Reframe (make your words neutral) and Repurpose (give a new use to your content)
TAG ME and let me know when you repurpose YOUR content so I can cheer you on!
Let’s do this,
Wren
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