When Jim and I were doing some tree work at our property last week, we had to follow a step-by-step plan to get the work done and stay safe. First, we got the tools and the Gator truck into position. Next Jim cut the limbs, Then, he attached the wench to the limb, and lastly, I hit reverse and pulled the limb outta there!! We HAD to have a plan of action OR WE WOULD STILL BE THERE TODAY working on it OR we could have been hurt.
The definition of strategy is:
a plan of action or policy designed to achieve a major or overall aim.
Why is a strategy necessary? You have to have a plan to achieve your goals.
According to healthyhappyimpactful, 42 % wrote down goals and achieved them. BUT 72% achieved goals when they wrote them down, made a plan, and gave someone a weekly report.
It’s not just writing goals down but ACTUALLY MAKING A SPECIFIC PLAN FOR THE GOAL!!
So having A PLAN with your brand visibility (and honestly with everything) is IMPERATIVE - or you are wasting your time. One more thing.: the opposite of having a strategy is being unintentional. It implies acting without a clear plan or purpose…it’s chaotic, haphazard, or “winging It” as I would say, LOL
So what goals do you have for YOUR business?
For Brand visibility so people are interested in what you offer?
To get more genuine interest in your program?
Converting your diehard fans into clients?
I want to put in your arsenal ways a podcast can help you reach your business goals and have success in your business that you never thought imaginable!!
—build your brand
—form intimate connections
—build an audience
—communicate your knowledge and expertise: set yourself up as an expert in your field
—organic marketing!
—most bang for your buck
—makes you a better speaker, a better communicator
—It makes you consistent
—Builds your credibility
—reach new potential customers and clients
—collaboration opportunities
—provides you content for your email list and social media!
—you can do it on a shoestring budget!
—increase traffic to your website
—an updated version of blogging - yes, blogging is dead
—Long-form content—which is what people are searching for and consuming
—you are searchable—on podcast apps and on Google
—it’s easier to share content by speaking
—it’s perfect for introverted people!
—repurpose–create content once, share it in different ways
—streamline your monthly business activities
—only marketing you need (social media second)
—less competition
—you are accessible 24/7 (or at least your show is!)
—become a thought leader
—the audience is targeted
—IT’S FUN for you and addictive!
After hearing all of this you are thinking to yourself… “That sounds great, Wren, but you know it’s going to take a systematic approach, an organized process with a clear framework, and a step-by-step PLAN to start my podcast and I don’t have it.”
Then you need to get on my waiting list for my Podcast Launch group program when the cart opens at the end of July.
My FLIGHT program starts August 10th and it is 10 weeks that will provide the process, the framework, and the step-by-step plan to starting YOUR podcast AND you will have me working alongside you AND others in the group!
When you sign up for the wait list, you will receive a resource from me that will get you ready to ROCK AND ROLL with my program when the cart opens!!
LINKS MENTIONED:
LIBSYN: https://signup.libsyn.com/?promo_code=ROBBINSUSE CODE ROBBINS for 2 months free!
Meredith Design& Co: https://www.meredithdesignco.com
Get on THE FLIGHT PODCAST PROGRAM waitlist: www.wrenrobbins.com/waitlist
RELATED EPISODES:
Episode 88: Marketing Through Podcasting & Video: http://www.wrenrobbins.com/dontwingit/88
Remember I’m here to help you cause life’s too short to just wing it!
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